Prime Big Deal Days, launched on October 10 at 3 a.m EDT and ran for 48 hours. This first iteration of one of Amazon’s highest-volume events (HVE) gave Prime members access to millions of deals including up to 30% off select Dyson products, up to 25% off select laptops and monitors from HP and Acer, up to 60% off select products from Bissell and iRobot, and up to 30% off select products from Amazon Essentials.

My role included producing and delivering copy for the homepage and all NASM Prime Big Deals Day Assets including hero assets, landing pages, paid and organic display ads, social media placements, emails for both Prime and Non-Prime shoppers, and more.