Hallmark was the seventh company to join the campaign started by Bono and Bobby Shriver to raise money to combat AIDS in Africa. This (PRODUCT)RED collection included cards, fair-trade tote bags, a Hallmark Ornament and more.

My role was contribution of the program’s tagline “See how far a card can go” and copy for projects ranging in-store collateral to print pieces, mailers, web copy and email. It was one of my first campaigns and one of which I am most proud. Seeing my words larger than life in Times Square was pretty exciting!