An inspirational print publication sent to 725K households of incoming college freshmen with tips, tricks, and hundreds of finds to help make their transition to college life stylish, easy, and productive.

My role was to interview college students— including UCLA’s Elegant Bruinettes!!—for their thoughts on college life and ways Amazon helps them find solutions for living. I then worked with editorial and production to find ways that authentic quotes and sentiments delivered on marketing and editorial strategies. I wrote and collaborated on headlines, subheads, and product callouts for the book.