Prime for Young Adults is a sub-brand of Amazon Prime for 18-24 year olds. This exciting acquisitions campaign offered members the opportunity to buy $25 flights for a limited time.

My role as Prime-dedicated copywriter was to create copy that delivered — in as few characters as possible—who qualified for Prime for Young Adults membership and offer this astounding deal as an extra enticement to membership. I wrote copy for web pages, promotional ads, emails, paid social display and worked closely with Confidant on concepts and reviews for these ads, ensuring that we stayed true to Prime and Amazon brand guidelines, while speaking directly to an exciting new audience.