The Virtual Holiday Shop spotlights selections of the top 100+ gifts, stocking stuffers, holiday decor, and premium products, including items from sought-after brands like Beats x Kim Kardashian, Kate Spade, Bumble and Bumble, and Coach. It features a diverse assortment of must-have items, including customer-loved products and on-trend picks across fashion, home, kitchen appliances, electronics, and beauty.

My role was to partner with NASM & Amazon Beyond in connecting, building, and promoting this project. I leveraged my experience writing holiday campaigns and way finding collateral for brick & mortar retailers to create an intuitive shopping experience for this innovative new project. In addition to delivering copy for the project itself, I wrote promotional copy to scale across Amazon.com, paid display ads, social media posts, and holiday emails.