Amazon
Role: Concept generation and strategic copy for homepage visible to a reported 230 million customers US customers and 2.4 billion visitors monthly. Campaigns include: Prime Day, 2023, the highest sales Prime Day to date, and Prime Big Deals Day, 2023 the launch of a global, high volume event
Amazon, Prime Big Deal Days
Launch of a global promotion: Hompage copy, Emails, Paid display, SMS, Social media assets and more
Prime Day
Anticipated global promotion: Campaign copy, Hompage heroes, Emails, Paid display, Social assets, SMS and more
Cyber Monday Campaign
Homepage assets, Display ads, Paid placements, Emails, SMS and more
Black Friday
Homepage assets, Display ads, Paid placements, Emails, SMS and more
Father’s Day, Tom Brady’s Picks
Gift guide and affinity-driven ad campaign
@amazon
Instagram post in support of holiday campaigns
