EDITORIAL COLLECTIONS
Concept collaboration, Collection naming, Editorial copy, Educational copy and video scripts, Supporting collateral for global events
Educational Collections
Collection concepting and naming, Inspirational copy, Step-by-step instructions
Retail Brand Mascot
Ideation, Concept presentation, Iteration to in-store display, microsite and supporting collateral
Education Branding
Re-brand concept and copy for the global network of Aveda Institutes
Product Launches
Product naming, Packaging copy, Educational materials, Ingredient stories, Print ads, In-store collateral, Web and Email copy, Social media
Global Earth Month Campaign
Concept, Copy, Collateral, Website, Email, Print Ads, Merch
Print Ads
Concept, Copy
Package Copy
Product naming, Romance copy, Directions, Ingredient stories, Claims
