DIGITAL AD TOOLKIT
Streamlined content for digital campaign by creating a toolkit of branded messaging to hit key categories (samples below) that allows digital partners to design seasonally without a copy composition and approval step.
Sarah K. Sawyer
Conversion Copywriting, Web Content, Content Planning, Retail Marketing, Creative Direction
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SEO
JamesAvery.com 2019: Working closely with Paid and Organic Search partners, I developed keyword and product description strategies resulting in 82% year-on-year revenue gains through SEO.