RETAIL COLLATERAL, VALENTINE’S DAY PROMOTION
Two copy-driven ways to strategically position Aveda as a one-stop gifting solution for Valentine’s Day.
Contributed concepting and copy.
Valentine’s Day campaign aimed at creating an emotional connection by making free in-store rituals “giftable” in secondary (friend-to-friend or non-romantic relationships) via school-style valentines.
Valentine’s Day handout inspired by the valentines children give and receive in school. The strategy here was to increase impressions and interactions by combining warm messaging and the ability to give a friend a free gift.
Valentine’s Day campaign that positions Aveda products (made with plants and flowers) as an inventive, exciting and value-added alternative to traditional flowers at Valentine’s Day.
In-store collateral focused more on product and flower-based services.
Digital expression of the same Valentine’s Day campaign focused on easy-to-order gifts and gift certificates.