SOCIAL MEDIA CAMPAIGNS

Contributed to concept, composition and sometimes moderation

Aveda’s 1 Million facebook thumbs up campaign

To commemorate and thank followers for reaching one million likes on Facebook, we created a series of mudras as an Aveda brand extension of the iconic “thumbs up” facebook like icon. The mudras were launched one at a time each day following the milestone as a post. At the end of the Facebook campaign there was a printed and pdf booklet of the mudras available.